A Digital Advertising Specialist is responsible for developing and implementing digital advertising campaigns across multiple platforms to increase brand awareness, drive traffic and generate leads for a company. This role requires a deep understanding of the digital advertising landscape, as well as excellent analytical and creative skills to optimise campaigns for maximum results.
Tasks:
- Develop and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and display advertising.
- Create and manage advertising budgets to ensure campaigns are within target costs.
- Conduct keyword research and analysis to identify opportunities for optimising campaigns.
- Monitor and analyse campaign performance to make data-driven decisions on optimisation strategies.
- Create and implement A/B testing strategies to improve campaign performance.
- Collaborate with other marketing teams to develop integrated marketing campaigns that align with overall marketing objectives.
Skills:
- Strong understanding of digital advertising platforms and technologies, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills to work with cross-functional teams.
- Ability to manage multiple campaigns and prioritise tasks effectively.
- Proficiency in using data analysis tools, such as Google Analytics and Adobe Analytics.
- Knowledge of HTML/CSS and experience with web development is a plus.
Personal Requirements
- Strong attention to detail and accuracy.
- Self-motivated and able to work independently.
- Ability to work in a fast-paced and dynamic environment.
- Creative and innovative mindset to develop effective campaigns.
- Results driven and able to work under pressure.
A Digital Advertising Specialist plays a crucial role in driving digital marketing strategies and campaigns to achieve business objectives. This role requires a combination of technical skills, analytical skills, and creativity to develop and optimise campaigns that deliver results. A successful candidate should possess excellent communication and collaboration skills, as well as the ability to work independently in a fast-paced environment. A bachelor's degree in Marketing or related field, along with several years of experience in digital advertising, are preferred qualifications for this role.
How to Enter
- Bachelor's degree in Marketing, Advertising, or related field.
- At least 3 years of experience in digital advertising.
- Google Ads certification is preferred.
- Experience with other digital marketing channels, such as SEO, social media, and email marketing, is a plus.
