A Digital Marketing Manager in South Africa is responsible for creating and implementing digital marketing strategies to achieve business objectives. They will oversee and manage all digital marketing campaigns, including SEO, PPC, email marketing, and social media. The Digital Marketing Manager will work closely with the marketing team and other departments to ensure consistent messaging and branding across all channels. They will also be responsible for analysing data and metrics to optimise campaigns and drive return on investment (ROI).
Tasks:
- Develop and execute digital marketing strategies that align with business objectives.
- Manage and oversee all digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Analyse data and metrics to optimise campaigns and drive ROI.
- Collaborate with marketing team and other departments to ensure consistent messaging and branding across all channels.
- Monitor industry trends and keep up to date with emerging digital marketing technologies and techniques.
- Create and manage digital marketing budgets.
- Work with external agencies and vendors as needed.
Skills:
- Strong knowledge of digital marketing channels and tactics, including SEO, PPC, email marketing, and social media.
- Excellent analytical skills and the ability to use data to inform decision making.
- Experience with marketing automation and CRM tools.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills.
- Experience with budget management.
- Knowledge of HTML/CSS and web design principles is a plus.
Personal Requirements
- Creative and innovative thinker.
- Results-driven and goal-oriented.
- Detail-oriented and organised.
- Team player and collaborator.
- Strong leadership skills.
A Digital Marketing Manager plays a crucial role in developing and implementing digital marketing strategies to achieve business objectives. They must possess strong knowledge of digital marketing channels and tactics, as well as excellent analytical and project management skills. A successful Digital Marketing Manager will be a creative thinker, results-driven, and an excellent communicator. They will have a bachelor's degree in Marketing, Communications, or related field, at least 5 years of experience in digital marketing, and a proven track record of managing successful campaigns.
How to Enter
- Bachelor's degree in Marketing, Communications, or related field.
- At least 5 years of experience in digital marketing.
- Proven track record of managing successful digital marketing campaigns.
- Experience managing a team.
- Proficiency in digital marketing tools and platforms.
