An E-Commerce Specialist is responsible for managing and optimising all aspects of online sales channels for a company. They develop and implement strategies to increase online visibility, drive traffic, and improve conversion rates. The specialist collaborates with cross-functional teams to ensure a seamless online shopping experience and is responsible for monitoring and analysing performance metrics to identify areas for improvement.
Tasks:
- Develop and execute e-commerce strategies to drive online sales and achieve revenue targets.
- Manage the company's online sales channels, including the website and various marketplaces.
- Optimise product listings, descriptions, and images to improve search rankings and increase conversion rates.
- Conduct market research to identify trends, competitive landscape, and customer preferences.
- Implement digital marketing campaigns, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
- Monitor and analyse website analytics, sales data, and customer feedback to identify opportunities for improvement.
- Collaborate with the IT team to ensure the website is functioning optimally and provide a seamless user experience.
- Stay updated with the latest industry trends, technologies, and best practices in e-commerce.
Skills:
- Strong knowledge of e-commerce platforms and technologies.
- Proficiency in digital marketing strategies and tactics.
- Analytical skills to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Attention to detail and ability to multitask in a fast-paced environment.
- Knowledge of SEO techniques and tools to optimise website content.
- Familiarity with web analytics tools such as Google Analytics.
- Experience with online marketplace platforms such as Amazon, eBay, or Shopify.
- Proficiency in content management systems (CMS) and basic web development skills are advantageous.
Personal Requirements
- Highly motivated and results oriented.
- Creative and innovative mindset.
- Adaptability to changing market trends and customer preferences.
- Problem-solving skills to overcome challenges and obstacles.
- Strong organisational and time management skills.
Being an E-Commerce Specialist requires a combination of technical expertise, marketing knowledge, and a customer-centric approach. The specialist plays a crucial role in driving online sales, optimising the user experience, and staying ahead of the competition. By leveraging e-commerce platforms, digital marketing strategies, and analytical skills, they contribute to the growth and success of the company in the rapidly evolving online marketplace.
How to Enter
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Proven work experience in E-Commerce, Digital Marketing, or a related field.
- Knowledge of the relevant e-commerce market and consumer behaviour.
- Certification in digital marketing or e-commerce is a plus.
