A Rich Media Services Analyst is responsible for managing and analysing rich media campaigns and services within the digital advertising industry. They work closely with clients, vendors, and internal teams to ensure the successful execution of rich media campaigns across various platforms. Their primary focus is on creating engaging and interactive experiences that enhance brand visibility and drive customer engagement.
Tasks:
- Collaborate with clients and internal stakeholders to understand campaign objectives and requirements.
- Develop and implement rich media strategies to meet client goals and maximise campaign effectiveness.
- Design and create interactive rich media content, including video, animations, and interactive features.
- Conduct quality assurance checks to ensure the proper functionality and display of rich media assets.
- Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
- Stay up to date with industry trends and emerging technologies related to rich media advertising.
- Provide support and troubleshooting assistance to clients and internal teams during campaign execution.
- Collaborate with cross-functional teams, such as creative designers, developers, and account managers.
Skills:
- Strong knowledge of digital advertising platforms, including rich media ad servers and creative management platforms.
- Proficiency in HTML5, CSS, JavaScript, and other relevant programming languages for developing rich media content.
- Experience with multimedia editing tools and software, such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or similar.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Strong communication and interpersonal skills to effectively collaborate with clients and internal stakeholders.
- Attention to detail and a creative mindset to design and develop engaging rich media experiences.
- Problem-solving abilities to troubleshoot technical issues and optimise campaign performance.
Personal Requirements
- Creativity: A rich media services analyst should have a creative mindset to develop innovative and engaging content.
- Analytical: They should possess strong analytical skills to monitor campaign performance and derive actionable insights.
- Team player: Collaboration with various teams and stakeholders is crucial, so being a team player is essential.
- Detail-oriented: Attention to detail is necessary to ensure the proper functionality and display of rich media assets.
- Adaptability: The ability to adapt to changing technologies and industry trends is important in this dynamic field.
Being a Rich Media Services Analyst requires a combination of technical skills, creativity, and analytical abilities. It involves developing and managing engaging rich media campaigns, analysing performance data, and providing optimisation recommendations. With a strong foundation in digital advertising, proficiency in HTML5 and multimedia editing tools, and excellent project management and communication skills, a Rich Media Services Analyst can contribute to the success of digital advertising campaigns in a dynamic market.
How to Enter
- Bachelor's degree in Advertising, Marketing, Multimedia Design, or a related field.
- Previous experience in digital advertising, preferably with a focus on rich media campaigns.
- Proficiency in HTML5, CSS, and JavaScript for developing rich media content.
- Familiarity with ad serving platforms and creative management platforms.
- Strong knowledge of multimedia editing tools and software.
