A Search Engine Optimization (SEO) Specialist is responsible for improving the online visibility of a website or webpage in search engine results pages (SERPs). They use various techniques and strategies to optimise the website's content, structure, and user experience to rank higher in search engine results. The SEO specialist also keeps up to date with search engine algorithms and analyses website traffic to identify areas for improvement.
Tasks:
- Conduct keyword research and develop keyword strategies for website optimisation.
- Optimise website content and structure for search engines.
- Develop and implement link building strategies to improve website authority.
- Analyse website traffic and user behaviour using web analytics tools.
- Monitor search engine rankings and identify areas for improvement.
- Keep up to date with search engine algorithms and industry trends.
- Collaborate with web developers, content creators, and marketing teams to ensure SEO best practices are integrated into website development and content creation.
Skills:
- Knowledge of SEO best practices and techniques.
- Proficiency in web analytics tools, such as Google Analytics.
- Familiarity with content management systems (CMS) and website development.
- Experience with keyword research and analysis.
- Ability to develop and implement link building strategies.
- Strong communication and collaboration skills.
- Analytical and problem-solving skills.
- Detail-oriented and organised.
Personal Requirements
- Analytical and data driven.
- Creative and adaptable.
- Passionate about technology and digital marketing.
- Curious and willing to learn.
- Results-driven and goal-oriented.
- Self-motivated and proactive.
A Search Engine Optimization (SEO) Specialist plays a crucial role in improving a website's visibility and attracting more organic traffic. They use various techniques and strategies to optimise website content and structure, develop keyword strategies, and build links to improve website authority. The SEO specialist should have a strong understanding of SEO best practices and techniques, as well as experience with web analytics tools and content management systems. They should also possess strong communication and collaboration skills, be analytical and data-driven, and have a passion for technology and digital marketing. A bachelor's degree in marketing or a related field, certification in SEO or digital marketing, and 2-3 years of experience in SEO or digital marketing are typically required.
How to Enter
- A Bachelor's degree in Marketing, Communications, or a related field.
- Certification in SEO or digital marketing.
- 2-3 years of experience in SEO or digital marketing.
- Experience with web analytics tools, such as Google Analytics.
