A Social Media Manager is responsible for developing, implementing and managing the company's social media strategy in order to increase online presence, improve marketing and sales efforts, and enhance the company's overall brand image. The role requires knowledge of current social media trends and technologies, as well as strong communication skills and the ability to analyse and interpret social media metrics.
Tasks:
- Develop and implement a social media strategy that aligns with the company's goals and objectives.
- Create and manage social media content across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Monitor and analyse social media metrics, using this data to optimise the company's social media strategy.
- Respond to social media inquiries and comments in a timely and professional manner.
- Develop social media campaigns that engage and grow the company's online community.
- Work with other departments within the company to ensure social media content is consistent with overall marketing and branding efforts.
Skills:
- Excellent written and verbal communication skills.
- Ability to think creatively and develop innovative social media strategies.
- Strong understanding of social media platforms and their respective audiences.
- Familiarity with social media management tools and analytics software.
- Ability to analyse data and use insights to improve social media strategy.
- Strong time management skills and ability to manage multiple projects simultaneously.
- Understanding of digital marketing and branding.
Personal Requirements
- Creative and innovative.
- Passionate about social media and digital marketing.
- Detail oriented and organised.
- Collaborative and able to work well with others.
- Customer focused and able to respond to inquiries and comments in a timely manner.
- Adaptable and able to pivot social media strategy based on data and feedback.
A Social Media Manager is responsible for developing and executing a comprehensive social media strategy that enhances the company's online presence and improves its marketing and sales efforts. This role requires a mix of creative, analytical, and communication skills, as well as experience with social media management tools and analytics software. A successful Social Media Manager is customer focused, collaborative, and able to pivot strategy based on data and feedback. A bachelor's degree in Marketing, Communications, or a related field and several years of experience in social media management are typically required for this role.
How to Enter
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management.
- Proven track record of developing and executing successful social media strategies.
- Familiarity with social media management tools such as Hootsuite or Buffer.
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