A Traditional (Lifestyle) VAS Analyst is responsible for managing and optimising lifestyle services provided by a company to its customers. They collaborate with various teams to develop and enhance lifestyle service offerings, ensure their efficient delivery, and analyse customer usage patterns to drive improvements. The Traditional (Lifestyle) VAS Analyst also conducts market research, identifies trends, and proposes innovative ideas to attract and retain customers.
Tasks:
- Develop and execute strategies for lifestyle service offerings.
- Collaborate with product development teams to enhance existing services and develop new ones.
- Monitor customer usage patterns and conduct data analysis to identify opportunities for improvement.
- Conduct market research to identify trends, consumer preferences, and competitors' offerings.
- Coordinate with marketing teams to promote lifestyle services and increase customer adoption.
- Analyse customer feedback and suggest enhancements or modifications to existing services.
- Stay updated with industry developments and technological advancements relevant to lifestyle services.
- Ensure compliance with regulatory requirements and industry standards.
Skills:
- Analytical skills: Ability to analyse data, interpret trends, and make data-driven decisions.
- Communication skills: Effective verbal and written communication to collaborate with teams and present findings.
- Market research: Proficiency in conducting market research and analysing customer behaviour.
- Project management: Ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
- Problem-solving: Aptitude for identifying issues, proposing solutions, and implementing improvements.
- Attention to detail: Ability to pay close attention to data accuracy and identify patterns or discrepancies.
- Technical proficiency: Familiarity with software tools for data analysis, reporting, and visualisation.
- Knowledge of lifestyle services: Understanding of various lifestyle service offerings and consumer preferences.
Personal Requirements
- Proactive: Take initiative to identify opportunities and propose improvements.
- Curiosity: Inclination to stay updated with industry trends and explore new ideas.
- Collaboration: Ability to work effectively with cross-functional teams and build relationships.
- Adaptability: Willingness to embrace change and thrive in a dynamic work environment.
- Creativity: Ability to think innovatively and propose unique solutions.
- Detail-oriented: Attentive to accuracy and precision in data analysis and reporting.
A Traditional (Lifestyle) VAS Analyst plays a crucial role in managing and optimising lifestyle services provided by a company. By analysing customer behaviour, conducting market research, and collaborating with various teams, they contribute to enhancing service offerings and driving customer satisfaction. The role requires strong analytical skills, effective communication, and a keen eye for detail. A proactive and curious personality, along with adaptability and creativity, are valuable traits in this role. A combination of education, relevant experience, industry knowledge, and technical proficiency is essential for success as a Traditional (Lifestyle) VAS Analyst.
How to Enter
- Bachelor's degree in Business Administration, Marketing, or a related field is typically required.
- Previous experience in market research, data analysis, or product management is beneficial.
- Familiarity with the telecommunications, technology, or lifestyle service sectors is advantageous.
