A Web Analytics Specialist is responsible for analysing website and digital marketing data to optimise website performance and increase user engagement. They use various analytical tools to identify trends and patterns in user behaviour and use that data to make recommendations for website improvements. The Web Analytics Specialist works closely with other marketing and web development teams to ensure that data is accurately tracked and reported.
Tasks:
- Monitor and analyse website traffic and user behaviour to identify areas for improvement.
- Use analytical tools to track and report on key performance indicators (KPIs) such as bounce rate, conversion rate, and click-through rate.
- Conduct A/B testing and analyse results to improve website usability and engagement.
- Collaborate with other marketing and web development teams to ensure accurate tracking and reporting of data.
- Develop reports and dashboards to communicate data insights to stakeholders.
- Stay up to date with industry trends and best practices in web analytics.
Skills:
- Proficient in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Experience with A/B testing and website optimisation.
- Knowledge of HTML, CSS, and JavaScript is preferred.
- Familiarity with digital marketing concepts such as SEO, SEM, and PPC.
- Experience with data visualisation tools such as Tableau or Power BI is preferred.
Personal Requirements
- Detail-oriented and analytical.
- Curious and inquisitive.
- Self-starter who can work independently and as part of a team.
- Strong work ethic and dedication to continuous improvement.
- Ability to thrive in a fast-paced, deadline driven environment.
A Web Analytics Specialist is a critical role in optimising website performance and increasing user engagement. The ideal candidate should have strong analytical skills, experience with web analytics tools, and familiarity with digital marketing concepts. They should be detail-oriented, curious, and able to work independently and as part of a team. A bachelor's degree in a relevant field and 2+ years of experience in web analytics or a related field is required. Certification in Google Analytics or Adobe Analytics is preferred.
How to Enter
- Bachelor's degree in a relevant field such as Marketing, Statistics, or Computer Science.
- 2+ years of experience in web analytics or a related field.
- Certification in Google Analytics or Adobe Analytics is preferred.
