Professional Bloggers are responsible for writing, editing and promoting the content of a blog. Bloggers post new content including videos, images, and articles regularly on various topics, some of the more popular categories being: travel, music, healthy living, food, fashion, pets, celebrity news, weather, cars, and beauty. The act of writing on a blog is called blogging whereas the writer of the blog is known as the Blogger. The word blog comes from the word Weblog, a combination of “web” and “log”, as in log entry in a diary. In other words weblogs were originally designed as online diaries or journals where the author would keep a daily diary or journal of personal events, thoughts and reflections. For this reason Blogs often reflect the personality of the author and are written in reverse chronological order so that the reader can see the latest entries and make comment on these.
A Blogger’s tasks may include the following:
Bloggers may be self-employed, or they may be employed or contracted by various organisations to write a blog on behalf of the organisation they represent. Bloggers may work with a team of people involved in the promotion and communications of an organisation or brand, including, web hosting providers, web designers, media managers, public relations, advertising and communications personelle.
A Blogger's success is determined by the web user traffic that they are able to generate from their blog. The success of a blogger is determined by their ability to sustain existing readers and increase the number of unique readers to the blog. As such bloggers are required to implement strategies to improve the readership on their blog through Search Engine Optimization (SEO) This requires, inserting basic keywords and more advanced SEO strategies. In addition, a Blogger must promote the blog through social media platforms, using their networks or by advertising the blog.
There is no set qualification for becoming a blogger, however, if you have expertise within a specific area of study this can assist with your ability to create a successful blog.
Bloggers may be self-employed in writing a personal blog or may be employed or contracted by various organisations to write a blog on behalf of the company or organisation they represent.